Project requirement
The idea was to change the lives of traders, make them use smart technology and make them more efficient.
The UX team were asked to be as innovative as possible, break new ground and help shape the future of FX trading.
Proposed solution
The app was to put together research on movers of the day before a traders day begins, to provide research documents in relation to those trades as well as historical data.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_interest][vc_interest_single]Project Duration: 8 months excluding testing & go-live[/vc_interest_single][vc_interest_single]My involvement: User Research, Wireframeing, User Flows, Prototyping[/vc_interest_single][vc_interest_single]We created: iOS App’s[/vc_interest_single][vc_interest_single]Project Status: Live[/vc_interest_single][/vc_interest][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_title title=”Project life cycle” title_align=”text-left” title_tag=”title_h2″][vc_single_image image=”1624″ css_animation=”appear” style=”vc_box_shadow_border” border_color=”grey” img_link_target=”_self” img_size=”full”][vc_column_text css_animation=”right-to-left”]
Stakeholder engagement
Due to the nature of the project, we scheduled a number of workshops with stakeholders as well as held interviews with them to ensure we had a good grasp of the requirements. The sessions were very open, where we discussed the lives of traders, how they currently get their information, how the bank wanted to solve the pain points as well as understanding the competitors in the market. We also reviewed the project breif as well as scheduling some time with the end uers via their respective managers.
We were able to ask them questions, such as:
- What they wanted the app to do
- How the app could help traders
- What were their objectives
- How they would deem success
User engagement
[/vc_column_text][vc_single_image image=”1625″ css_animation=”appear” style=”vc_box_shadow_border” border_color=”grey” img_link_target=”_self” img_size=”full”][vc_column_text css_animation=”right-to-left”]We were able to engage with a large variety of traders, some meetings were held at the traders location and some were held at our offices. We requested that the traders were able to give us 1 hour each, so that we can discuss with them:- Their routines from the moment they woke up
- Their pains, what would they need to help them acheive their targers
- What apps they used and when
- What type of websites they visited
- What information they need and when
Competitive analysis
[/vc_column_text][vc_single_image image=”1626″ css_animation=”appear” style=”vc_box_shadow_border” border_color=”grey” img_link_target=”_self” img_size=”full”][vc_column_text css_animation=”right-to-left”]The traders life is very busy and stressful, this means that there is not much time in the day that they can sit and read articles, to find items of note for them to research as well as discuss the market and its changes with their clients.We looked into the various website services available to the trader, such as Bloomberg, Reuters, Forbes and FT.com. These were sites that they visited on a regular basis to get latest market information.
As part of our research, we reached out to some independent traders to see what tools and websites they used, so that we could go away and analyse those sites and apps.
We also conducted numerious user research interviews, to gather information on:
- A lack of an app that gives traders all the research material relating to their trades.
- They needed a dashboard that summerises what has occured around the globe as trading markets opened
- FX index data at any given moment in time
- Any new emails that have come in that they should read before any meetings
We decided that we could create a ‘Morning Digest’ which gave them a summary of all the above on their dashboard, which they could tap on to gain the full details of that article/story.
Conceptualising and sketching
[/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”1629″ css_animation=”left-to-right” style=”vc_box_shadow_border” border_color=”grey” img_link_target=”_self” img_size=”full”][vc_single_image image=”1631″ css_animation=”left-to-right” style=”vc_box_shadow_border” border_color=”grey” img_link_target=”_self” img_size=”full”][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”1630″ css_animation=”right-to-left” style=”vc_box_shadow_border” border_color=”grey” img_link_target=”_self” img_size=”full”][vc_single_image image=”1632″ css_animation=”right-to-left” style=”vc_box_shadow_border” border_color=”grey” img_link_target=”_self” img_size=”full”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/1″][vc_column_text css_animation=”right-to-left”]I created a number of sketches which I wanted to get tested asap, this was to ensure we were heading in the right direction, the testing we conducted was very rapid and enabled me to refine the UX and options we were going to persue further.
Wireframing
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”1633″ css_animation=”left-to-right” style=”vc_box_shadow_border” border_color=”grey” img_link_target=”_self” img_size=”full”][vc_single_image image=”1635″ css_animation=”left-to-right” style=”vc_box_shadow_border” border_color=”grey” img_link_target=”_self” img_size=”full”][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”1634″ css_animation=”right-to-left” style=”vc_box_shadow_border” border_color=”grey” img_link_target=”_self” img_size=”full”][vc_single_image image=”1636″ css_animation=”right-to-left” style=”vc_box_shadow_border” border_color=”grey” img_link_target=”_self” img_size=”full”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/1″][vc_column_text css_animation=”right-to-left”]We created quite a variable number of wireframe solutions to be tested, we wanted to ensure that traders were able to get the information they needed at the time they needed it.
User testing
[/vc_column_text][vc_single_image image=”1637″ css_animation=”appear” style=”vc_box_shadow_border” border_color=”grey” img_link_target=”_self” img_size=”full”][vc_column_text css_animation=”right-to-left”]We gained a huge amount of insight into the behavour of the traders, how they prefer information to be relayed to them and also the layout of their dashboards.We recorded all the findings and analysed the feedback within the team, we were able to make sime significent changes to the UI & UX to ensure we were able to deliver a viable product that would have a positive impact on the traders and their lives.
Prototyping
Once the wireframes had been signed off, we need to do some A to B testing on our concepts, to ensure that the best approach would be taken through to the design phase. I built the prototypes as hi-fidelity clickable prototypes, so we could use them in a lab environment and test the user flow, app layout and architecture as well as the interactions we had envisiged.
The screen shots presented here, are stills from the prototypes in action. We were able to utlise the findings from the testing phase to rework some of the app flows. The prototypes were then used by the dev team to build the app on iOS and Android.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”1638″ css_animation=”left-to-right” style=”vc_box_shadow_border” border_color=”grey” img_link_target=”_self” img_size=”full”][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”1639″ css_animation=”right-to-left” style=”vc_box_shadow_border” border_color=”grey” img_link_target=”_self” img_size=”full”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_title title=”Project outcome” title_align=”text-left” title_tag=”title_h2″][vc_column_text css_animation=”right-to-left”]The Autobahn FX Mobile has won numerious industry awards over the past few years, it has been received as a ground breaking application, which has revolutionised the way traders perform their tasks.
Deutsche Bank have recorded a marked increase on sales and trader performance due to the apps introduction.
Traders are now able to customise the application so that all the commentary, data, research and pricing are related to the areas that they cover, giving them the information they need at the time they need it.[/vc_column_text][vc_row_inner][vc_column_inner width=”1/3″][vc_single_image image=”1640″ css_animation=”left-to-right” style=”vc_box_shadow_border” border_color=”grey” img_link_target=”_self” img_size=”full”][vc_single_image image=”1643″ css_animation=”left-to-right” style=”vc_box_shadow_border” border_color=”grey” img_link_target=”_self” img_size=”full”][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”1641″ css_animation=”top-to-bottom” style=”vc_box_shadow_border” border_color=”grey” img_link_target=”_self” img_size=”full”][vc_single_image image=”1644″ css_animation=”top-to-bottom” style=”vc_box_shadow_border” border_color=”grey” img_link_target=”_self” img_size=”full”][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”1642″ css_animation=”right-to-left” style=”vc_box_shadow_border” border_color=”grey” img_link_target=”_self” img_size=”full”][vc_single_image image=”1645″ css_animation=”right-to-left” style=”vc_box_shadow_border” border_color=”grey” img_link_target=”_self” img_size=”full”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/1″][vc_title title=”Industry awards” title_align=”text-left” title_tag=”big_head”][vc_single_image image=”1646″ css_animation=”appear” style=”vc_box_shadow_border” border_color=”grey” img_link_target=”_self” img_size=”full”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_title title=”View the next article” title_align=”text-left” title_tag=”big_head”][vc_message color=”alert-info” style=”rounded” css_animation=”top-to-bottom” el_class=”nextBox”]I provided SWIVLR with my expertise in Branding, Web Design, Web Development, SEO and Hosting.
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