Case Studies

Skyrocketing Success

I spearheaded my team to extraordinary success, achieving a remarkable 46% surge in AOV, an astounding 80% boost in GMV, and an impressive 81% surge in NPS.

Our results speak volumes – driving growth, satisfaction, and a bottom line that demands attention. Witness the transformative impact of data-driven operations that elevated our business to unprecedented heights!

Carrefour

Roads and Transport Authority

Digital Evolution

In the dynamic realm of user experience, I led the RTA UX team through a groundbreaking transformation that transcended physical to digital, elevating 46 services across 7 platforms.

This strategic shift not only resulted in a remarkable financial achievement, with a gross revenue of AED12.8 million but also garnered global recognition, securing 3 prestigious UX awards.

News Revolution

Led Skynews Arabia UX team to cut dev costs by 48%, boost account signups by 25%, gained 1.45m users in 3 months, achieving an 84% customer satisfaction surge.

Experience our transformative journey: Fueled by data, we’ve achieved unprecedented growth, soaring satisfaction, and a bottom line that commands attention.

SkyNews Arabia

Barclays CloudIt

Step into Barclays CloudIt – where seamless connectivity meets secure banking. Redefining accessibility, flexibility, and innovation, CloudIt offers streamlined processes, heightened security, and personalized solutions tailored to your financial needs. Welcome to a new era of banking convenience that prioritizes your experience.

Autobahn

I was approached by Deutsche Bank to help create and enhance a mobile and create tablet versions of their FX platform.

The idea was to transmute the daily lives of traders, from using smart technologies and fully incorporate UX whereby enhancing and making traders more efficient.